As Creative Director, I led the full 360°launch campaign for Passion, the new fragrances by Abercrombie & Fitch, part of the Interparfums family. From ideation to final delivery, I oversaw every stage of the process—casting, production, and post-production.

The campaign centered on real people pursuing their dreams—dancers, an athlete, and an artist—captured through a hero video ad, a series of intimate talent-focused films, main campaign stills, and detailed product and ingredient photography.

We also developed social media content and collateral pieces, creating a cohesive visual world that celebrated authenticity, ambition, and the essence of the fragrance. The campaign rolled out across multiple international markets, with assets tailored for global distribution across film, digital, social, and in-store channels.