As Art Director on multi-year 360° campaigns, I led the stills across the Authentic collection (Blockbuster, Authentic Night, Authentic Love) and the Away collection (Blockbuster, Away Tonight, Away Weekend).

I established the visual language and look & feel, oversaw production design, directed on set and through post, and developed photography systems and video deliverables that translated across digital, social, e-commerce, packaging, in-store and OOH.

I worked closely with the motion and brand teams to keep film and photography aligned under one cohesive language.