Our first collaboration with MCM—and the start of a long partnership. Into the Glitch paired a multi-award-winning interactive site takeover with a high-end fashion film to showcase MCM products.

I led the global art direction across film and interactive—from on-set production design through post. I handled the creative compositing and worked closely with developers to translate the visual system into a seamless, responsive experience: a cyborg model that “glitches” the interface and responds to the cursor, revealing products.

The project was awarded internationally for both its interactive craft and its fashion film.