As Creative Director, I led the global 360° campaign for Hollister new fragrance Feelin’ Good.

Over a three-day, multi-location shoot in Los Angeles with a 50+ person crew, we produced a full suite of film and photography—scaled for TV/broadcast, digital, social, e-commerce, in-store, and packaging.

I oversaw the work end-to-end, from concept and casting through production and post. I oversaw the work end-to-end, from concept and casting through production and post.