As creative lead and director, I helped build Mix Masters from the brand’s early days—an ongoing series of motion pieces that became central to Drunk Elephant’s identity. The first edition was produced entirely in-house at Swell, sparked by Williams—the CEO’s son—and his love of music and drumming.

Cameo by my hand—because I stay in the build

We then evolved the series into Mix Masters 2.0 and a 3D chapter with a more playful, psychedelic sensibility, and I’m now developing the next installment as the brand moves through a rebrand.

The films have traveled widely, from Times Square banners to pop-ups in Asia and in-store experiences across Europe, shaping how the brand communicates mixing products and textures.