I led the creative and art direction for the video launch of Bora, a new product in Drunk Elephant’s global portfolio.

The project defined the visual identity and tone for the global campaign — from key visuals to in-store and experiential activations.

I developed the hero still frames and overall look & feel using AI and Photoshop compositing. These frames were later animated by a 3D team to create the final film, which became the foundation for the production design and inspired the art direction across all subsequent global touchpoints.